Was Safaricom Ethiopia a Good Idea? A Deep Dive into the Numbers

When Safaricom PLC decided to expand into Ethiopia, Africa’s second-most populous country with over 120 million people, the move was hailed as a game-changer. It was an opportunity to tap into a vast, underpenetrated telecom market and replicate the success seen in Kenya. However, nearly two and a half years since its commercial launch in August 2023, the question remains:

Want to read more?

Subscribe to visual-data-insights.com to keep reading this exclusive post.

Subscribe Now